Achieving Scalable Growth &
Efficient Conversions with mDSP
Amid a challenging bear market, two top investment and stockbroking brands partnered with mDSP to enhance user acquisition and optimize performance.
Leveraging strategic targeting and Al-led optimization, they achieved 4X growth in installs and a 30% increase in first trades - while maintaining cost efficiency.
About Our Clients
As leading investment and trading platforms, our clients empower users with seamless access to stocks, derivatives, and mutual funds. By leveraging advanced technology and data-driven insights, they optimize user acquisition and engagement, making investing more accessible and efficient for both new and experienced investors.
Objective
Drive user acquisition by increasing installs and first trades.
Enhance campaign performance and cost efficiency while scaling.
Dominate across competitive markets of iOS, Android, and CTV.
Solutions
AI-Powered Targeting:
Leveraged data-driven audience segmentation for high converting user cohorts
Targeted campaigns:
tailored for the specific app store.
Strategic Placements:
Optimized high-performing SSPs to maximize reach and conversions.
Performance-Driven Creatives:
Our in-house suite and intelligent optimization allowed us to leverage a variety of high performing creatives, from static banners to playables, to boost engagement
Continued Optimization:
Intelligence based optimizations in real-time helped to enhance efficiency by testing new formats and placements.
Results
iOS
(Dec - Feb)
Android
(Jan - Feb)
CPA Ranges by Platform
eCPA for
eCPA for
eCPA for
eCPA for
Growth in Account Opens & Trades
Demat Open
First Trade
Demat Open
First Trade
Demographic Metrics
Top Performing Regions: Maharashtra, Delhi NCR, Karnataka, Gujarat
Audience Segments: Finance, Productivity, Shopping, Tools, Travel
Best Performing Ad Formats: Static banners, in-line rectangles
User Acquisition Performance
Highest User Growth Regions: Maharashtra & Delhi NCR drove the most users across both iOS and Android.
Top Publishers: Contributed 30-40% of all Demat Opens & First Trades.