4x
Increase in
app installs
About The Client
As a leading matrimonial service provider in India, the client leverages deep cultural insights to cater to diverse linguistic and regional communities. Through their specialized vernacular regional apps and a tailored digital ecosystem, they meet the unique matrimonial needs of users across the country.
Objective
Expand user base across regional markets in India
Drive quality user acquisition with eCPI under $2
Achieve 20% install-to-registration conversion rate
Challenges
Meet diverse linguistic preferences with a vernacular approach.
Optimize user journey from install to registration.
Balance quality user growth at scale.
Our Solutions
Vernacular-First
Creative Strategy:
Developed region-specific creatives in Telugu, Tamil, and Malayalam for both the
pan-India app and regional apps on
iOS and Android.
Data-Driven
Demographic Targeting:
AI-powered segmentation targeted high-intent users (ages 24-35),
optimizing installs
and conversions in real time.
Vertical-Specific
Inventory Optimization:
Focused on dating and social app verticals, targeting high-conversion
sources for low
eCPI and high registration rates.
Strategic App
Network Whitelisting:
Performance data guided expansion from a single iOS app to regional apps across
platforms, balancing cost efficiency
with user acquisition growth.
Results
3.5x
Growth in
registrations
25%
Reduction
in eCPI
33%
Install-to-registration rate
Campaign Duration: May 2024 - August 2024