Driving Growth in India's On-Demand Transport Segment
A leading player in India's on-demand transport market leveraged advanced retargeting strategies on mDSP to significantly boost bookings and achieve a 41% faster ride conversion rate.
Objective
To increase user engagement, drive new user acquisition and maximize bookings during peak hours.
Challenge
Attracting and retaining a larger customer base in a competitive market.
Boosting booking rates, especially during peak hours when demand is highest.
Solutions
Advanced Retargeting Strategies: Utilizing sophisticated retargeting techniques to re-engage users who had previously shown interest but not completed a booking.
New User Engagement: Implementing machine learning and contextual optimizations to identify and attract new users likely to use the service
Dynamic Creatives: Creating dynamic, personalized creatives using our creative intelligence suite to guide users through each step of their customer journey, enhancing their overall experience.
Machine Learning and Contextual Optimizations: Leveraging machine learning algorithms to optimize user discovery and engagement in real-time.