Acquiring High-Intent Users with Geo-Targeting to Increase CTR
An online reservations platform in India leveraged mDSP to target high-intent users and improve conversion rates using dynamic product ads, geo-targeting, and AI-driven creative optimization - thereby achieving a 10X increase in CTR.
Objective
Enhancing user acquisition to boost down-the-funnel conversion events, including first purchases on the app.
Challenge
To target high-intent users effectively and improve the conversion rates for down-the-funnel events such as the first purchase - while maintaining cost efficiency.
Solutions
Day Parting: Implemented day parting to focus ad spend during peak conversion times, maximizing the chances of user engagement and conversion.
Dynamic Product-Based Ads: Created dynamic, product-based ads tailored to the users' interests and browsing behavior to increase relevance and engagement.
Geo-Targeting: Utilized geo-targeting to deliver highly relevant recommendations, boosting the likelihood of clicks and conversions.
AI-Driven Creative Optimization: Leveraged AI to continuously optimize ad creatives for better performance and higher engagement rates.