Boosting User Acquisition on iOS with SKAdNetwork
A major player in the Indian qCommerce sector significantly expanded its iOS user base and enhanced app engagement by leveraging mDSP to drive a staggering 670% increase in SKAN installs.
Objective
To effectively acquire new iOS users while ensuring user privacy and driving them to complete their first orders on the app.
Challenge
Attracting high-quality iOS users through SKAdNetwork (SKAN) while adhering to privacy regulations and achieving a cost-effective user acquisition strategy.
Solutions
Optimized Traffic Sources for Quality SKAN Traffic: Identified and prioritized the most effective traffic sources to enhance SKAN-based traffic quality.
Improved Performance by Overcoming SKAN Limits: Enhanced performance by addressing SKAN's granularity limitations and optimizing outcomes.
Boosted Conversions by Analyzing City Clusters: Segmented city clusters to identify top-performing groups, driving higher conversion rates.