4x
Increase in Scale
About Rummy Circle
Rummy Circle is a leading online gaming platform in India, boasting over 30 million active users. Known for its seamless and engaging experience, Rummy Circle offers a user-friendly interface, secure environment, and competitive gameplay, making it a top choice for rummy enthusiasts nationwide.
Objective
To optimize marketing efficiency by lowering customer acquisition costs (CAC) and increasing ROI, while focusing on attracting and retaining high-value users.
Challenge
Sustaining market leadership in a highly competitive industry, with a key focus on re-engaging users.
Solutions
Precision Targeting mDSP's precision targeting and AI-powered audience segmentation enabled Rummy Circle to connect with high-intent users, increasing CTR and app open rates, while consistently lowering CAC and maximizing ROI through strategic re-engagement.
Data-Driven Bidding mDSP's data-driven bidding strategies optimized campaign performance by automatically adjusting bids based on transparent, real-time insights, ensuring more efficient spending and improved results.
Creative Optimization The in-house creative suite elevated conversion rates by delivering tailored, high-impact creatives that resonated with targeted audiences, significantly enhancing overall campaign effectiveness.
Results
3x
Increase in Conversion Rate
2x
Increase in App Open Rate
35%
Reduction in CAC
2x
Increase in ROI
Testimonial
We found the partner of choice in mDSP to help us scale and re-engage our users in this competitive market. The team's strategic and AI-driven approach to re-engagement and optimization has significantly enhanced our user acquisition and engagement efforts, driving exceptional results for us in a short period of time.
Almas Palana
Associate Marketing
Manager at Games24x7