12%
incremental growth in bus bookings
Jet-Set Growth
How a Leading Travel App Lowered CPAs
and Took Off in Sales
During a high-demand travel season, a leading online travel platform partnered with mDSP to boost performance and efficiency. Leveraging mDSP’s precision-led programmatic solutions, the brand successfully brought down its Cost Per Action (CPA) to the target range of INR 1,500–INR 2,000.
Beyond cost control, mDSP also drove a significant increase in high-quality app installs — proving that cost efficiency and scale can go hand in hand when powered by the right performance engine.
About Our Clients
A top-tier online travel aggregator in India, offering flights, hotels, and bus bookings through a mobile-first platform. Focused on affordability, speed, and ease-of-use, it serves millions across the country. Backed by a leading travel tech group, the brand is known for seamless booking experiences and innovative user engagement strategies.
Brand Objective
Reduce CPA to 1500 INR for better cost efficiency
Boost sales on high-impact days identified
Continue to maximize ROI
mDSP Solutions
Category-Specific Inventory Targeting:
Launched ads exclusively on select travel-category platforms to reach high-intent audiences across flights, hotels, buses, and taxis.
Dayparting & Time-Based Bidding:
Intelligent time-based campaigns during peak booking windows, such as mornings an
Day-of-Week Budget Allocation:
Dynamic ad placement and budget allocation to drive conversions on high-intent days, leveraging our data-driven insights.
Dynamic Site Bundle & Source Optimization:
Continuously optimized site bundles and traffic sources by reallocating budgets in real-time based on granular performance metrics, ensuring efficient spend and maximum ROI.Results
Our strategic approach delivered significant traction across key booking categories:
7%
incremental growth in domestic flight bookings
9%
incremental growth in domestic hotel bookings
$14.88
CPA - Maintaining cost efficiency and hitting targets.
34%
of installs led to bookings