mDSP's programmatic re-engagement strategy helped one of India's leading travel platforms drive higher repeat purchases and stronger app stickiness through video-first creatives and precision audience targeting.
The Challenge
Single-Trip Drop-Off
Users completed one-way flight bookings but did not convert to purchases for a round trip.
Post-Install Inactivity
Users built itineraries but dropped off before completing the booking.
The Strategy
Intent-Based Audience Refresh
Audience lists were updated in real time based on in-app behavior, with customized bids to re-engage users who showed intent but did not convert.
Re-Engaging Inactive Users
Users who dropped off post-install were retargeted with sequenced creatives to drive them back into the booking funnel.
Video & Dynamic Ad Creatives
Video-in-banner and dynamic creatives delivered personalized flight and hotel recommendations based on user behavior.
The Numbers Behind the Comeback
