Blog | Team mDSP

SKAN Explained: The Future of Mobile Ad Attribution and Its Evolution

Author Agastya Malhotra

Date Aug 12, 2024

SKAN Explained: The Future of Mobile Ad Attribution and Its Evolution

Top 5 App Verticals That Must Use Programmatic Advertising in India

Author Diksha Sahni

Date Aug 6, 2024

Top 5 App Verticals That Must Use Programmatic Advertising in India

Why Marketers in India Need to Embrace Programmatic Advertising

Author Diksha Sahni

Date Jul 31, 2024

Why Marketers in India Need to Embrace Programmatic Advertising

Leveraging Programmatic Advertising for Olympics Marketing in India

Author Diksha Sahni

Date Jul 22, 2024

Leveraging Programmatic Advertising for Olympics Marketing in India

Why Marketers in India Should Test with SKAN in the Privacy-First Era of Mobile Advertising

Author Diksha Sahni

Date Jun 18, 2024

Why Marketers in India Should Test with SKAN in the Privacy-First Era of Mobile Advertising

5 Commonly Asked Questions About Starting Mobile Retargeting Campaigns

Author Diksha Sahni

Date Jun 17, 2024

5 Commonly Asked Questions About Starting Mobile Retargeting Campaigns

Navigating the Privacy-Focused Era: Choosing the Right Mobile DSP

Author Diksha Sahni

Date Jun 3, 2024

Navigating the Privacy-Focused Era: Choosing the Right Mobile DSP

Why User Retention and Retargeting Are More Important Than Ever in 2024

Author Diksha Sahni

Date Jun 3, 2024

Why User Retention and Retargeting Are More Important Than Ever in 2024

Unlocking the Full Potential of Full-Funnel App Marketing: 10 Key Insights

Author Agastya Malhotra

Date Jun 3, 2024

Unlocking the Full Potential of Full-Funnel App Marketing: 10 Key Insights

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Vernacular-driven creative strategy to re-engage diverse users for a leading RMG player in India

3X
Increase in Engagement Rate
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Reduction in CAC
18%
Rise in Conversion Rate

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Driving growth across the customer journey in the growing on-demand transport segment of India

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50%
Reduction in CAC
41%
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Blog Posts

SKAN Explained: The Future of Mobile Ad Attribution and Its Evolution

Top 5 App Verticals That Must Use Programmatic Advertising in India

Why Marketers in India Need to Embrace Programmatic Advertising

Leveraging Programmatic Advertising for Olympics Marketing in India

Why Marketers in India Should Test with SKAN in the Privacy-First Era of Mobile Advertising

5 Commonly Asked Questions About Starting Mobile Retargeting Campaigns

Navigating the Privacy-Focused Era: Choosing the Right Mobile DSP

Why User Retention and Retargeting Are More Important Than Ever in 2024

Unlocking the Full Potential of Full-Funnel App Marketing: 10 Key Insights

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP