The Case for Incrementality
Testing
From boosting app downloads to enhancing engagement and driving conversions, we've got the tools and expertise to make it happen.
Isolate Paid Impact
Optimize Campaign at Scale
Isolate Paid Impact
Separate the value of paid ads from organic growth to understand true ROI. Gain insights into whether paid campaigns are cannibalizing organic growth you could have achieved anyway.
Accelerate Growth and Justify Budgets
Isolate Paid Impact
Separate the value of paid ads from organic growth to understand true ROI. Gain insights into whether paid campaigns are cannibalizing organic growth you could have achieved anyway.
Optimize Campaign Spends
Focus your ad spends on those tactics, audiences and creatives that are driving the highest incremental impact.
Accelerate Growth and Justify Budgets
Leverage lift data to continuously refine app growth strategies and prove the measurable value of your marketing efforts, justifying increased advertising budgets.
How Incrementality Testing Works
Leverage Incrementality with mDSP
Audience Segmentation
Divide your audience for precise incrementality testing.
Campaign Management
Execute and optimize your retargeting campaigns for lift.
Advanced Analytics
Measure and analyze the incremental impact of your ads.
Zero Cost
Get insights on campaign incrementality at no additional cost.
Expert Guidance
Get support from our team to design and interpret your tests.
Case Study
Vernacular-driven creative strategy to re-engage diverse users for a leading RMG player in India
-
3X
Increase in Engagement Rate
-
10%
Reduction in CAC
-
18%
Rise in Conversion Rate
Case Study
Driving growth across the customer journey in the growing on-demand transport segment of India
-
1.3x
Increase in Engagement Rate
-
50%
Reduction in CAC
-
41%
Faster Ride-Conversion Post-Install