Kochava Integration Guide

1. Under Campaign Manager, click on ‘Add a Tracker’
2. You will be redirected to a ‘New Tracker’ page.
  • From here, select Tracker Type as ‘ReEngagement’
  • Set Media Partner as ‘mDSP - Android’ or ‘mDSP - iOS’
  • Select Event Type as required
3. To share attribution data with mDSP, visit Partner Configuration and click on ‘Add a Configuration’
4. Next, under ‘New Configuration’, select either ‘mDSP - Android’ or ‘mDSP - iOS’
5. For Install Events -
  • Go to Edit Postback and enter the Advertising ID provided by the mDSP team in the ‘Tracker Token’ field
  • Under Delivery Method, select ‘ALL’
  • For Install Postback, checkmark the ‘Paid Event?’ prompt
6. For Post-Install Events -
  • Go to Edit Postback and enter the Advertising ID provided by the mDSP team in the ‘Tracker Token’ field
  • Under Delivery Method, select ‘ALL’
  • DO NOT checkmark ‘Paid Event’ for any post install events
7. Following the completion of these steps, our team will be able to receive postbacks as per the required parameters