1- Set up mDSP as a Partner
On the overview page, go to the "Collaborate" menu and select "Partner Marketplace."
2-Search mDSP
Select mDSP Ad Network
3-Click on “Set up Integration”
Click the “Activate Partner” toggle
4-Enable “Activate Partner” toggle
Disable Advanced Privacy for iOS.
5- Turn on the toggles for view-through attributions and set the default postbacks to be sent.
Enabling Data Sharing
6- In-app events postbacks
Switch the In-App Event Postbacks to ON.
Set the In-App Events Postback Window to “Lifetime”.
7- In-app events postbacks
Choose all the events you wish to share, ensuring each is clearly labeled under "mapped to partner event." Select "All media sources, including organic" and include "values and revenues" where relevant.
8- Retargeting Settings
- a- Enable Toggle for Retargeting settings.
- b- Define a URI Scheme.
Choose the URI scheme (deeplink) you want mDSP to use from the drop-down menu. - c- Disable the "Ignore active users for retargeting" option (Inactivity window).
- d- Set a Re-engagement window, recommended to be 30 days.
Creating the Link
9- Define attribution windows for Clicks
Default setting is set at 7 days
10- Define attribution windows for Impressions
Default setting is set at 24 hours
Granting Partner Access
11- Navigate to the "Permissions" tab and activate all the toggles.
mDSP comes with default access, eliminating the need for manual account additions.
Sharing Cost Data (Optional)
12- Retrieve the mDSP API credentials from our dashboard.
13- Turn on the toggle and enter the mDSP Client ID / mDSP client secret
For iOS Campaigns ONLY:
1) turn off Advanced Privacy at mDSP Level
2)turn on "Share SKAN transaction ID"
In the overview page to your left, select “App Settings” menu > Aggregated Advanced Privacy > Turn off Toggle
This way, mDSP will have more visibility and a better chance of optimizing results.
