mDSP

Blog Posts

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting
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Dynamic Product Ads: The Precision Engine Behind Modern Growth Marketing
Nikhil Santhosh

Nikhil Santhosh

Author | Jul 23, 2025

Dynamic Product Ads: The Precision Engine Behind Modern Growth Marketing

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Why Dynamic Retargeting Is the Key to Sustainable Growth in India’s High-Churn App Economy
Nikhil Santhosh

Nikhil Santhosh

Author | Jul 14, 2025

Why Dynamic Retargeting Is the Key to Sustainable Growth in India’s High-Churn App Economy

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Why It’s Time Indian Brands Take iOS Seriously – and Why a DSP is Key
Palash Agarwal

Palash Agarwal

Author | Jul 7, 2025

Why It’s Time Indian Brands Take iOS Seriously – and Why a DSP is Key

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Why Indian Advertisers Need a DSP Built for Bharat
Jatin Makkar

Jatin Makkar

Author | Jun 5, 2025

Why Indian Advertisers Need a DSP Built for Bharat

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Why Cricket Season is the Perfect Opportunity for CTV + Mobile Synergy
Team mDSP

Team mDSP

Author | Mar 27, 2025

Why Cricket Season is the Perfect Opportunity for CTV + Mobile Synergy

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Banking on Growth: Navigating India's FinTech Revolution
Jatin Makkar

Jatin Makkar

Author | Mar 11, 2025

Banking on Growth: Navigating India's FinTech Revolution

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Connected TV: The Smart, Data-Driven Future of Digital Advertising
Nikhil Santhosh

Nikhil Santhosh

Author | Mar 6, 2025

Connected TV: The Smart, Data-Driven Future of Digital Advertising

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mDSP CTV App Sync: Turning Connected TV into a Growth Engine
Nikhil Santhosh

Nikhil Santhosh

Author | Feb 19, 2025

mDSP CTV App Sync: Turning Connected TV into a Growth Engine

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Creative Formats That Work for India's Dating & Matrimonial Apps
Team mDSP

Team mDSP

Author | Feb 4, 2025

Creative Formats That Work for India's Dating & Matrimonial Apps

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