Blog | programmatic

Banking on Growth: Navigating India's FinTech Revolution

Author Jatin Makkar

Date Mar 11, 2025

Banking on Growth: Navigating India's FinTech Revolution

Connected TV: The Smart, Data-Driven Future of Digital Advertising

Author Nikhil Santhosh

Date Mar 6, 2025

Connected TV: The Smart, Data-Driven Future of Digital Advertising

mDSP CTV App Sync: Turning Connected TV into a Growth Engine

Author Nikhil Santhosh

Date Feb 19, 2025

mDSP CTV App Sync: Turning Connected TV into a Growth Engine

Creative Formats That Work for India's Dating & Matrimonial Apps

Author Team mDSP

Date Feb 4, 2025

Creative Formats That Work for India's Dating & Matrimonial Apps

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

Author Jatin Makkar

Date Jan 22, 2025

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

Programmatic Advertising in India: The Roadmap to 2025 and Beyond

Author Nikhil Santhosh

Date Jan 6, 2025

Programmatic Advertising in India: The Roadmap to 2025 and Beyond

Everything You Needed to Know About Scaling Your Programmatic Campaign

Author Team mDSP

Date Nov 19, 2024

Everything You Needed to Know About Scaling Your Programmatic Campaign

Programmatic Advertising in India’s Mobile Gaming Sector: UA and Retargeting Strategies to Maximize LTV

Author Jasmine Kaur

Date Nov 14, 2024

Programmatic Advertising in India’s Mobile Gaming Sector: UA and Retargeting Strategies to Maximize LTV

Why You Should Run Retargeting Campaigns Alongside User Acquisition During Festive Season

Author Team mDSP

Date Oct 7, 2024

Why You Should Run Retargeting Campaigns Alongside User Acquisition During Festive Season

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Success Stories

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Case Study

Vernacular-driven creative strategy to re-engage diverse users for a leading RMG player in India

3X
Increase in Engagement Rate
10%
Reduction in CAC
18%
Rise in Conversion Rate

Case Study

Driving growth across the customer journey in the growing on-demand transport segment of India

1.3x
Increase in Engagement Rate
50%
Reduction in CAC
41%
Faster Ride-Conversion Post-Install

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Blog Posts

Banking on Growth: Navigating India's FinTech Revolution

Connected TV: The Smart, Data-Driven Future of Digital Advertising

mDSP CTV App Sync: Turning Connected TV into a Growth Engine

Creative Formats That Work for India's Dating & Matrimonial Apps

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

Programmatic Advertising in India: The Roadmap to 2025 and Beyond

Everything You Needed to Know About Scaling Your Programmatic Campaign

Programmatic Advertising in India’s Mobile Gaming Sector: UA and Retargeting Strategies to Maximize LTV

Why You Should Run Retargeting Campaigns Alongside User Acquisition During Festive Season

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP