Blog | Football World Cup

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

Palash Agarwal

Author | Jun 10, 2026

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

Animesh Sharma

Author | Jun 4, 2026

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

Nikhil Santhosh

Author | Apr 29, 2026

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

Prachi Khurana

Author | Apr 20, 2026

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Anurag Kusan

Author | Apr 14, 2026

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

Mariyam Qadir

Author | Mar 5, 2026

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

Diksha Sahni

Author | Feb 12, 2026

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Prachi Khurana

Author | Feb 9, 2026

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Palash Agarwal

Author | Jan 15, 2026

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

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Blog Posts

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP