Blog | Jatin Makkar

Creative Fatigue During Festive Campaigns: Why Your Retargeting Performance Drops

Author Nikhil Santhosh

Date Sep 8, 2026

Creative Fatigue During Festive Campaigns: Why Your Retargeting Performance Drops

How to Allocate Festive Media Budgets Across CTV and Mobile

Author Animesh Sharma

Date Sep 2, 2026

How to Allocate Festive Media Budgets Across CTV and Mobile

5 Ways FAST is Changing Festive Advertising in India

Author Nikhil Santhosh

Date Aug 24, 2026

5 Ways FAST is Changing Festive Advertising in India

How to Measure Incremental Lift During Festive Retargeting Campaigns

Author Mariyam Qadir

Date Aug 17, 2026

How to Measure Incremental Lift During Festive Retargeting Campaigns

The 5 Biggest Mistakes App Marketers Make on CTV

Author Nikhil Santhosh

Date Jul 28, 2026

The 5 Biggest Mistakes App Marketers Make on CTV

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Author Nikhil Santhosh

Date Jun 16, 2026

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

Author Palash Agarwal

Date Jun 10, 2026

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

Author Animesh Sharma

Date Jun 4, 2026

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

Author Nikhil Santhosh

Date Apr 29, 2026

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

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Blog Posts

Creative Fatigue During Festive Campaigns: Why Your Retargeting Performance Drops

How to Allocate Festive Media Budgets Across CTV and Mobile

5 Ways FAST is Changing Festive Advertising in India

How to Measure Incremental Lift During Festive Retargeting Campaigns

The 5 Biggest Mistakes App Marketers Make on CTV

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP