Blog | programmatic

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

Author Jatin Makkar

Date Jan 22, 2025

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

Programmatic Advertising in India: The Roadmap to 2025 and Beyond

Author Nikhil Santhosh

Date Jan 6, 2025

Programmatic Advertising in India: The Roadmap to 2025 and Beyond

Everything You Needed to Know About Scaling Your Programmatic Campaign

Author Team mDSP

Date Nov 19, 2024

Everything You Needed to Know About Scaling Your Programmatic Campaign

Programmatic Advertising in India’s Mobile Gaming Sector: UA and Retargeting Strategies to Maximize LTV

Author Jasmine Kaur

Date Nov 14, 2024

Programmatic Advertising in India’s Mobile Gaming Sector: UA and Retargeting Strategies to Maximize LTV

Why You Should Run Retargeting Campaigns Alongside User Acquisition During Festive Season

Author Team mDSP

Date Oct 7, 2024

Why You Should Run Retargeting Campaigns Alongside User Acquisition During Festive Season

How to Keep Your Customers Coming Back with Mobile Retargeting This Diwali

Author Team mDSP

Date Sep 19, 2024

How to Keep Your Customers Coming Back with Mobile Retargeting This Diwali

Riding the Festive Wave: Why eCommerce Apps in India Need a Full-Funnel Approach for Festive Season

Author Team mDSP

Date Sep 3, 2024

Riding the Festive Wave: Why eCommerce Apps in India Need a Full-Funnel Approach for Festive Season

Adapting to Privacy Shifts: A Guide to IDFA and SKAN for Advertisers

Author Nikhil Santhosh

Date Aug 21, 2024

Adapting to Privacy Shifts: A Guide to IDFA and SKAN for Advertisers

SKAN Explained: The Future of Mobile Ad Attribution and Its Evolution

Author Agastya Malhotra

Date Aug 12, 2024

SKAN Explained: The Future of Mobile Ad Attribution and Its Evolution

Previous 1 2 3 Next

Success Stories

See the transformative results we've achieved for our clients.

Case Study

Vernacular-driven creative strategy to re-engage diverse users for a leading RMG player in India

3X
Increase in Engagement Rate
10%
Reduction in CAC
18%
Rise in Conversion Rate

Case Study

Driving growth across the customer journey in the growing on-demand transport segment of India

1.3x
Increase in Engagement Rate
50%
Reduction in CAC
41%
Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP

Get Started

Blog Posts

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

Programmatic Advertising in India: The Roadmap to 2025 and Beyond

Everything You Needed to Know About Scaling Your Programmatic Campaign

Programmatic Advertising in India’s Mobile Gaming Sector: UA and Retargeting Strategies to Maximize LTV

Why You Should Run Retargeting Campaigns Alongside User Acquisition During Festive Season

How to Keep Your Customers Coming Back with Mobile Retargeting This Diwali

Riding the Festive Wave: Why eCommerce Apps in India Need a Full-Funnel Approach for Festive Season

Adapting to Privacy Shifts: A Guide to IDFA and SKAN for Advertisers

SKAN Explained: The Future of Mobile Ad Attribution and Its Evolution

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP