Blog | Mariyam Qadir

The 5 Biggest Mistakes App Marketers Make on CTV

Author Nikhil Santhosh

Date Jul 28, 2026

The 5 Biggest Mistakes App Marketers Make on CTV

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Author Nikhil Santhosh

Date Jun 16, 2026

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

Author Palash Agarwal

Date Jun 10, 2026

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

Author Animesh Sharma

Date Jun 4, 2026

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

Author Nikhil Santhosh

Date Apr 29, 2026

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

Author Prachi Khurana

Date Apr 20, 2026

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Author Anurag Kusan

Date Apr 14, 2026

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

Author Mariyam Qadir

Date Mar 5, 2026

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

Author Diksha Sahni

Date Feb 12, 2026

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

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Vernacular-driven creative strategy to re-engage diverse users for a leading RMG player in India

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Driving growth across the customer journey in the growing on-demand transport segment of India

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Blog Posts

The 5 Biggest Mistakes App Marketers Make on CTV

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP