Blog Posts

Author Nikhil Santhosh

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Date Feb 19, 2025

mDSP CTV App Sync: Turning Connected TV into a Growth Engine

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Author Team mDSP

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Date Feb 4, 2025

Creative Formats That Work for India's Dating & Matrimonial Apps

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Author Jatin Makkar

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Date Jan 22, 2025

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

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Author Nikhil Santhosh

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Date Jan 6, 2025

Programmatic Advertising in India: The Roadmap to 2025 and Beyond

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Author Team mDSP

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Date Nov 19, 2024

Everything You Needed to Know About Scaling Your Programmatic Campaign

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Author Jasmine Kaur

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Date Nov 14, 2024

Programmatic Advertising in India’s Mobile Gaming Sector: UA and Retargeting Strategies to Maximize LTV

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Author Team mDSP

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Date Oct 7, 2024

Why You Should Run Retargeting Campaigns Alongside User Acquisition During Festive Season

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Author Team mDSP

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Date Sep 19, 2024

How to Keep Your Customers Coming Back with Mobile Retargeting This Diwali

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Author Team mDSP

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Date Sep 3, 2024

Riding the Festive Wave: Why eCommerce Apps in India Need a Full-Funnel Approach for Festive Season

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