Blog | Connected TV advertising

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Author Palash Agarwal

Date Jan 15, 2026

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Still Marketing Apps Like It’s 2016? India Has Moved On

Author Diksha Sahni

Date Jan 13, 2026

Still Marketing Apps Like It’s 2016? India Has Moved On

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Author Animesh Sharma

Date Dec 3, 2025

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Author Prachi Khurana

Date Nov 12, 2025

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

Author Nikhil Santhosh

Date Nov 5, 2025

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

Why Hyperlocal Apps Must Scale Retargeting This Festive Season

Author Nikhil Santhosh

Date Oct 13, 2025

Why Hyperlocal Apps Must Scale Retargeting This Festive Season

Making Festive Journeys Seamless: 10 Best Practices for CTV-to-Mobile Campaigns

Author Nikhil Santhosh

Date Sep 18, 2025

Making Festive Journeys Seamless: 10 Best Practices for CTV-to-Mobile Campaigns

Why CTV is the Performance Engine of Festive Campaigns

Author Nikhil Santhosh

Date Sep 2, 2025

Why CTV is the Performance Engine of Festive Campaigns

Retargeting: The Unsung Hero of India’s Festive Marketing Surge

Author Prachi Khurana

Date Aug 25, 2025

Retargeting: The Unsung Hero of India’s Festive Marketing Surge

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Blog Posts

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Still Marketing Apps Like It’s 2016? India Has Moved On

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

Why Hyperlocal Apps Must Scale Retargeting This Festive Season

Making Festive Journeys Seamless: 10 Best Practices for CTV-to-Mobile Campaigns

Why CTV is the Performance Engine of Festive Campaigns

Retargeting: The Unsung Hero of India’s Festive Marketing Surge

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP