Blog | Connected TV advertising

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Author Anurag Kusan

Date Apr 14, 2026

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

Author Mariyam Qadir

Date Mar 5, 2026

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

Author Diksha Sahni

Date Feb 12, 2026

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Author Prachi Khurana

Date Feb 9, 2026

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Author Palash Agarwal

Date Jan 15, 2026

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Still Marketing Apps Like It’s 2016? India Has Moved On

Author Diksha Sahni

Date Jan 13, 2026

Still Marketing Apps Like It’s 2016? India Has Moved On

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Author Animesh Sharma

Date Dec 3, 2025

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Author Prachi Khurana

Date Nov 12, 2025

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

Author Nikhil Santhosh

Date Nov 5, 2025

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

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Blog Posts

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Still Marketing Apps Like It’s 2016? India Has Moved On

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

Success Stories

Case Study

Increase in Engagement Rate

Reduction in CAC

Rise in Conversion Rate

Case Study

Increase in Engagement Rate

Reduction in CAC

Faster Ride-Conversion Post-Install

Grow your app business in the privacy-first era with mDSP