mDSP

Blog Posts

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India
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What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

Author Animesh Sharma

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Date Jun 4, 2026

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

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The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

Author Nikhil Santhosh

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Date Apr 29, 2026

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

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How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

Author Prachi Khurana

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Date Apr 20, 2026

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

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From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Author Anurag Kusan

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Date Apr 14, 2026

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

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Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

Author Mariyam Qadir

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Date Mar 5, 2026

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

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The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

Author Diksha Sahni

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Date Feb 12, 2026

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

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More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Author Prachi Khurana

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Date Feb 9, 2026

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

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Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Author Palash Agarwal

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Date Jan 15, 2026

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

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Still Marketing Apps Like It’s 2016? India Has Moved On

Author Diksha Sahni

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Date Jan 13, 2026

Still Marketing Apps Like It’s 2016? India Has Moved On

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