mDSP

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The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year
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How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

Author Prachi Khurana

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Date Apr 20, 2026

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

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From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Author Anurag Kusan

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Date Apr 14, 2026

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

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Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

Author Mariyam Qadir

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Date Mar 5, 2026

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

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The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

Author Diksha Sahni

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Date Feb 12, 2026

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

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More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Author Prachi Khurana

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Date Feb 9, 2026

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

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Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Author Palash Agarwal

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Date Jan 15, 2026

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

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Still Marketing Apps Like It’s 2016? India Has Moved On

Author Diksha Sahni

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Date Jan 13, 2026

Still Marketing Apps Like It’s 2016? India Has Moved On

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CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Author Animesh Sharma

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Date Dec 3, 2025

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

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Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Author Prachi Khurana

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Date Nov 12, 2025

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

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