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From Emergency Credit to Aspirational Credit: How India's New Borrowing Behavior is Reshaping FinTech Marketing

Author Nikhil Santhosh

|

Date Sep 22, 2026

Nikhil Santhosh

Nikhil Santhosh

Author | Sep 22, 2026

From Emergency Credit to Aspirational Credit: How India's New Borrowing Behavior is Reshaping FinTech Marketing

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Creative Fatigue During Festive Campaigns: Why Your Retargeting Performance Drops

Author Nikhil Santhosh

|

Date Sep 8, 2026

Nikhil Santhosh

Nikhil Santhosh

Author | Sep 8, 2026

Creative Fatigue During Festive Campaigns: Why Your Retargeting Performance Drops

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How to Allocate Festive Media Budgets Across CTV and Mobile

Author Animesh Sharma

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Date Sep 2, 2026

Animesh Sharma

Animesh Sharma

Author | Sep 2, 2026

How to Allocate Festive Media Budgets Across CTV and Mobile

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5 Ways FAST is Changing Festive Advertising in India

Author Nikhil Santhosh

|

Date Aug 24, 2026

Nikhil Santhosh

Nikhil Santhosh

Author | Aug 24, 2026

5 Ways FAST is Changing Festive Advertising in India

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How to Measure Incremental Lift During Festive Retargeting Campaigns

Author Mariyam Qadir

|

Date Aug 17, 2026

Mariyam Qadir

Mariyam Qadir

Author | Aug 17, 2026

How to Measure Incremental Lift During Festive Retargeting Campaigns

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The 5 Biggest Mistakes App Marketers Make on CTV

Author Nikhil Santhosh

|

Date Jul 28, 2026

Nikhil Santhosh

Nikhil Santhosh

Author | Jul 28, 2026

The 5 Biggest Mistakes App Marketers Make on CTV

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The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Author Nikhil Santhosh

|

Date Jun 16, 2026

Nikhil Santhosh

Nikhil Santhosh

Author | Jun 16, 2026

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

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Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

Author Palash Agarwal

|

Date Jun 10, 2026

Palash Agarwal

Palash Agarwal

Author | Jun 10, 2026

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

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What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

Author Animesh Sharma

|

Date Jun 4, 2026

Animesh Sharma

Animesh Sharma

Author | Jun 4, 2026

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

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